Gratafy for Brands

Gratafy has a created a new way for brands to connect with consumers when and where they are making purchase decisions: on mobile and on-premise.

Advertising

Brands advertise through Facebook, Google, Twitter, Lyft, and more to engage consumers with a contextually relevant promotional offer that, in addition to driving awareness and brand perception, prompts a direct response.

Activation

From the ad, consumers are directed to a web or Facebook Messenger custom branded experience to claim the offer. A short code is produced that a user can redeem at their favorite Gratafy bar or restaurant.

Redemption

After activating the offer, consumers simply visit the selected restaurant and redeem the brand offer using their short Gratafy code. Codes are entered into the restaurant point of sale system by the server along with all other food and drinks purchased during the visit, just like normal.

Data

Our proprietary point of sale integration allows us to capture and deliver valuable transactional data including insights into lift, overspend, brand loyalty, and competitor product purchases.

See what our partners are doing with Gratafy

Case Study - Global Beer Brand

This brand was looking for an innovative way to reach consumers across three key markets. Gratafy developed a mobile journey that could easily be accessed through social media.

The result was a digital experience that reached thousands of consumers and drew substantial press and engagement. Once consumers claimed a product sample using the mobile experience, they were able to redeem the offer at any of Gratafy’s participating bars in three cities.

2x

Daily Sales Lift

Merchants sold 2x more product on days with Gratafy redemptions


3x

Product Affinity

Consumers were 3x more likely to choose this product after sampling over another competitor beverage


6x

Check Lift

On average, consumers spent 6x more than the value of their sample while on premise

Case Study - Global Spirits Brand

Spirits Brand Case Study This brand turned to Gratafy to create a branded product experience that led consumers from targeted social media advertisements directly to a venue of their choice to enjoy their product in a cocktail on-premise.

Gratafy created a mobile experience linked with a digital advertising strategy that enabled consumers to explore a range of different cocktails created with this product, select a favorite, and redeem the offer at any local restaurant or bar partnered with Gratafy.

28%

Redemption Rate

Nearly one third of consumers who claimed the offer enjoyed this spirit on premise


2x

Higher Redemption Than Benchmarks

The redemption rate for this campaign exceeded digital coupon benchmarks by 2x


9x

Check Lift

On average, consumers spent 9x more than the value of the promotional offer while on premise

Case Study - Global Spirits Brand

Spirits Brand Case Study This brand turned to Gratafy to create a branded product experience that led consumers from targeted social media advertisements directly to a venue of their choice to enjoy their product in a cocktail on-premise.

Gratafy created a mobile experience linked with a digital advertising strategy that enabled consumers to explore a range of different cocktails created with this product, select a favorite, and redeem the offer at any local restaurant or bar partnered with Gratafy.

Honored by Facebook

Gratafy received the Facebook Award for Social Technology in 2015.

Find out why we won ›

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