Budweiser:
Gratafy Mobile Web Experience

Budweiser and Gratafy Mobile Web Experience iPhone

Overview

Anheuser-Busch partnered with Gratafy to help increase on-premise consumption and demand in five key urban markets for their heritage brand, Budweiser.

This program drove consumers from mobile geo-targeted Facebook ads to on-premise product trial at local restaurants & bars. Gratafy measured critical data insights, including lift, brand loyalty, and point-of-sale analytics.

From this partnership, Budweiser was able to better understand online to offline purchase trends amongst their consumers and directly see positive attribution from digital media spends to on-premise consumption in their focus markets.

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Consumer Journey

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