After launching their new flavors of sparking water, Perrier’s objective was to create an artful and inspiring engagement campaign to spread product awareness among their target consumers.
Using Facebook ads targeting key demographic audiences, Perrier was able to chat with consumers via a Gratafy-powered Messenger bot. The bot helped users add an animated Perrier Flavors filter to their profile image to share on their timeline tagged with #PerrierFlavors. After sharing, users were rewarded with an incentive for showing their flavor inspiration.
Through this engaging and non-traditional digital play, Perrier was able to leverage the viral effect of this campaign to drive increased brand awareness to their new products. The brand captured key consumer insights and CRM data to utilize for retargeting in future campaigns.