Platform:
Technology that connects digital media to mobile activation and in-store point-of-sale

Work With Us ›

How it Works

​​Gratafy powers digital sampling for global CPG companies that result in new customer acquisition, product trial, in-store sales lift, and transactional data insights. Gratafy’s platform provides a unified end to end consumer journey that connects targeted audiences from the largest consumer apps to branded digital experiences and offers redemption at the point of sale.

Advertising
Advertising

Brands run paid media on platforms such as Facebook, Instagram or Snapchat to drive awareness.

Activation
Activation

Consumers engage in conversational commerce, displaying purchase intent by claiming a brand offer.

Purchase
Purchase

On-premise product redemption drives offline brand sales and captures critical consumer data.

Remarketing
Remarketing

Campaign engagement is utilized to refine audience targeting strategy and increase conversion rates.

​​Product Experience

Explore how consumers and merchants interact with the Gratafy platform every day.

Contextually relevant media encourages consumers to engage with brand offer.

Activating an offer is as easy as selecting a merchant.

Merchants seamlessly redeem on their point of sale.

Consumer and offline purchase data is captured to track performance.

First-party Data

Transform one-dimensional digital media buys in to direct-response full funnel view. Gratafy’s purchase attribution platform measures customers from online impression to on-premise product trial. Reveal SKU level purchase data and consumer insights. Access consumer CRM capture for remarketing purposes.

Gratafy Data Storage

Targeted Campaigns

Gratafy data-backed ads are targeted to consumers most likely to purchase.

Social Media Logos
Point of Sale

Point-of-Sale Redemption

Redeemed offers and offline transactions are processed from POS terminals across Gratafy’s merchant network.

Data Warehouse

Data is securely stored, processed, and queried in Gratafy’s big-data cloud infrastructure.

Data Warehouse
Business Graphs

Business Intelligence

Data analytics detail how brands products are purchased and consumed, & the efficacy of campaigns.

Ad Optimizaiton

Data is fed back into ad platforms such as Facebook in order to target the highest value consumers efficiently.

Advertising Optimization

Targeted Campaigns

Gratafy data-backed ads are targeted to consumers most likely to purchase.

Point-of-Sale Redemption

Redeemed offers and offline transactions are processed from POS terminals across Gratafy’s merchant network.

Data Warehouse

Data is securely stored, processed, and queried in Gratafy’s big-data cloud infrastructure.

Business Intelligence

Data analytics detail how brands products are purchased and consumed, & the efficacy of campaigns.

Ad Optimizaiton

Data is fed back into ad platforms such as Facebook in order to target the highest value consumers efficiently.

Want to work with Gratafy?

Get in touch ›