TYPES AND USES OF INFORMATION COLLECTED
Gratafy collects two types of information from our Users: (i) Personally Identifiable Information; and (ii) Non-Personally Identifiable Information.
Personally Identifiable Information
“Personally Identifiable Information” is information that identifies a specific User. When you engage in certain activities on the Gratafy Platform, including, but not limited to, creating a User (or Merchant) account, registering with us, purchasing Gifts from Merchants, submitting or posting content (such as photos or a review), sending feedback to us or a Merchant, requesting information about our services, or entering into a Merchant agreement, we may ask you to provide certain personal information about yourself, including your first and last names, mailing address (including zip code), e-mail address, telephone number, date of birth and gender. To enable you to purchase Gifts, we will ask you to provide us with your payment method information (e.g., credit card number, expiration date and authentication codes) or related information. Depending on the activity, some of the information we ask you to provide is identified as mandatory and some is identified as voluntary. If you do not provide the mandatory information for a particular activity that requires it, you will not be able to engage in that activity. We use Personally Identifiable Information to provide the services offered through the Gratafy Platform to you, enhance the operation of the Gratafy Platform, improve our marketing and promotional efforts, analyze the use of the Gratafy Platform, determine the popularity of specific Gifts or other services or products, improve our service offerings and to tailor your experience with third parties.
We will also collect personally identifiable information from you about the people to whom you want to send Gifts via the Gratafy Platform and we will use that personally identifiable information for the sole purposes of facilitating the sending of those Gifts and for no other purposes absent separate agreement from those Gift recipients.
Non-Personally Identifiable Information
“Non-Personally Identifiable Information” is information that does not identify a specific User. This type of information may include things like the Uniform Resource Locator (“URL”) of the website you visited before coming to the Gratafy Platform, the URL of the website you visit after leaving the Gratafy Platform, the type of browser you are using and your Internet Protocol (“IP”) address. We and/or our authorized third party service providers and advertisers, may automatically collect this information when you visit the Gratafy Platform through the use of electronic tools like cookies, web beacons, pixel tags or similar tools. We use Non-Personally Identifiable Information to troubleshoot, administer the Gratafy Platform, analyze trends, gather demographic information, comply with applicable law and cooperate with law enforcement activities. We may also share this information with our authorized third party service providers and advertisers to measure the overall effectiveness of our online advertising, content and programming. You acknowledge and agree that we may use Non-Personally Identifiable Information for any purpose in our sole discretion.
For example, if you redeem a Gift at a Merchant and make additional purchases from that Merchant using a credit card, we may track those additional purchases that you have made following redemption of your Gift, through the Merchant’s Point of Sale technology. We reserve the right to, and may, aggregate this information about your transaction history with that of other users (in an anonymous way which does not personally identify you) and to share such aggregated and non-identifying information with third party advertisers for the purposes of determining the effectiveness of the Gratafy Platform.
RELEASE AND SHARING OF PERSONALLY IDENTIFIABLE INFORMATION
We will not share your Personally Identifiable Information with other parties except as provided below:
Sharing your Information with Third Party Service Providers
We may use third-party service providers to perform certain functions on our behalf, such as processing credit card payments and debt collection, providing customer service, analyze data and traffic flow, and handling certain marketing functions. We share your Personally Identifiable Information with such Service Providers solely as needed to fulfill such functions and for no other purpose.
Sharing your Information Due to a Change in Control
Sharing your Information for Gratafy’s Protection and for the Protection of Others
UPDATING AND CORRECTING YOUR PERSONALLY IDENTIFIABLE INFORMATION
We believe that you should have the ability to access and edit the Personally Identifiable Information you provide us. If you register a Gratafy Account directly with Gratafy, you may change any of your Personally Identifiable Information by updating your account and you agree to maintain accurate contact information and to promptly update your Personally Identifiable Information if it changes. You may ask to have the information on your account deleted or removed; however, because we keep track of past transactions, you cannot delete information associated with past transactions on the Gratafy Platform. In addition, it may be impossible for us to delete completely all of your information because we periodically backup information. If you connect your Facebook account with Gratafy, you may change your Personally Identifiable Information through your Facebook account, as permitted by the functionalities of Facebook.
USER CHOICES REGARDING THE COLLECTION AND USE OF INFORMATION
Opting out of Administrative E-mails Administrative e-mails are e-mails related to a User’s activity on the Gratafy Platform, and include e-mails regarding a particular User’s account, requests or inquiries, purchases of Gifts, redemption of gifts, reception of gifts and related products and services. As a condition of purchase of Gifts, we will send you administrative e-mails. We will send you information regarding your account activity and purchases. You cannot opt-out of administrative e-mails.
Opting out of Promotional E-mails
As a condition of purchase of Gifts, we will also send you e-mails containing information regarding updates about our products and services and promotional offers (“Promotional E-mails”). Promotional E-mails advertise our products and services, including exclusive sales and other offers of Gifts, and/or the products and services of our advertisers and affiliates. In contrast to administrative e-mails, you do have a choice with respect to Promotional E-mails. You may elect to opt-out of receiving Promotional E-mails at any time after registering by updating your account settings, by hitting the “unsubscribe” button at the bottom of any of our e-mails.
We might also offer you or tell you about promotions which are tailored for you based on the Gifts that you’ve purchased, Gifts you have received from other Gratafy Account Holders or the Merchants from whom you have purchased or received Gifts (“Targeted Promotions”). You will be given an opportunity to opt-out of such Targeted Promotions.
We take security seriously and take numerous precautions to protect the security of Personally Identifiable Information, however, please note that no internet service is completely secure. You can access your Personally Identifiable Information on our Gratafy Platform through a password and your e-mail address or user name. We recommend that you do not share your password or user name with anyone. In addition, your Personally Identifiable Information resides on a secure server that only selected personnel and contractors have access to.
Other Tracking Devices
We may use other industry standard technologies like pixel tags and web beacons to track your use of the Gratafy Platform, or we may allow our third party service providers to use these devices on our behalf. Pixel tags and web beacons are tiny graphic images placed on certain pages on the Gratafy Platform, or in our e-mails that allow us to determine whether you have performed a specific action. When you access these pages or open or click an e-mail, pixel tags and web beacons generate a Non-Personally Identifiable notice of that action. Pixel tags allow us to measure and improve our understanding of visitor traffic and behavior on our Gratafy Platform, as well as give us a way to measure our promotions and performance. We may also utilize pixel tags and web beacons provided by our affiliates or third party service providers for the same purposes.
THIRD PARTY WEBSITE PRIVACY POLICIES
Unfortunately, no data transmission over the internet or any wireless network can be guaranteed to be 100% secure. As a result, while we employ commercially reasonable security measures to protect data and seek to partner with companies that do the same, we cannot guarantee the security of any information transmitted to or from the Gratafy Platform, and we are not responsible for the actions of any third parties that may receive any such information. Please also refer to the sections entitled “Security.”
PUBLIC AREAS AND THIRD PARTY POSTINGS
We may provide areas on the Gratafy Platform where you can publicly post information about yourself, can communicate with others, or can review Gifts and related products and services and submit media content. This information may be accessible by other Users, Merchants and third party users and may appear on other websites or web searches. As a result, this information could be read, collected and used by others. We do not control or endorse the content, messages or information posted by third party users. We are not liable for the privacy of any of your or any other third party postings to the Gratafy Platform and specifically disclaim any liability resulting from such postings and communications, including any objectionable content. We have no control over who reads your postings or what other users may do with the information you voluntarily post, so please use caution when posting any personal information.
PRIVACY RIGHTS NOTICE TO CALIFORNIA RESIDENTS
The State of California enacted the Shine the Light law (California Civil Code Section 1798.83) that permits users who are California residents to request certain information regarding the disclosure of certain “personal information” during the past year for marketing purposes. To make such a request, please email us at: firstname.lastname@example.org.
Please direct your questions or comments to email@example.com